Providing a System Dynamics Model to Evaluate Time, Cost, and Customer Satisfaction in Omni-Channel Distribution: A Case Study

The shopping experience in Omni-channel distributions is influenced by the physical environment of the buyer, delivery time, and the cost of production to distribution of the goods which have a significant impact on customer loyalty and customer satisfaction. This study presents a system dynamics approach to identify the variables affecting the three aspects of customer satisfaction, cost, and delivery time, as well as the relationships among...