Consumer perception of Petit-Suisse cheese: identifying market opportunities for the Brazilian dairy industry
Abstract
The dairy market is hugely competitive, with dairy industries always looking for new products to reach the consumer. Projective techniques, such as the Completion task, are great allies in this process, as they identify consumer needs and expectations, which helps in developing brand new, more competitive products. Petit-Suisse cheese is a product which is well established in the Brazilian dairy market; however, its consumption is restricted to...
Paper Details
Title
Consumer perception of Petit-Suisse cheese: identifying market opportunities for the Brazilian dairy industry
Published Date
Dec 1, 2020
Journal
Volume
40
Issue
suppl 2
Pages
653 - 660
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