British American Tobacco’s ‘Glo Sens’ promotion with K-pop

Prevalence of conventional cigarette smoking continues to decline in South Korea in a context of changing social norms about tobacco use and strong tobacco control efforts by the government, civil society and scholars.1 Sales of conventional cigarettes also continue to decline compared with previous years.2 However, sales of other tobacco products, such as heated tobacco products (HTPs) or electronic cigarettes (e-cigarettes), continue to...