Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry

This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms’ financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality sector are virtually nonexistent, this work intends to offer insights to eWOM researchers by...