Perspective (graphical)

Business

Political science

Public relations

Computer science

Typology

Marketing

Internet privacy

Sociology

Engineering

Philosophy

Gig economy

Mechanical engineering

Quality (philosophy)

Work (physics)

Artificial intelligence

Anthropology

Epistemology

New Technology Work and Employment

Technology has driven new organisations of work and employment relationships, rendering changes that would have been unimaginable just a decade ago. The rise of digital platforms has not only enabled new forms of work activity but also transformed the way workers find new opportunities. This development, referred to as gig work, is distinct from traditional employment in that it is mediated through online platforms. While we can somewhat objectively designate traditional job characteristics as ‘good’ or ‘bad’, designating gig work itself as ‘good’ or ‘bad’ overlooks the fact that workers are inclined to evaluate the quality of their jobs according to their own individual needs, priorities, backgrounds and other circumstances—even if those jobs are objectively the same. Unlike previous scholarship on gig work, which has viewed job quality largely from a platform‐focused perspective, this article takes a worker‐centric approach and provides a typology of gig workers. The typology demarcates how gig work is used...

Making gigs work: digital platforms, job quality and worker motivations