Aqueous zinc ion batteries (ZIBs) are truly promising contenders for the future large-scale electrical energy storage applications due to their cost-effectiveness, environmental friendliness, intrinsic safety, and competitive gravimetric energy density. In light of this, massive research efforts have been devoted to the design and development of high-performance aqueous ZIBs; however, there are still obstacles to overcome before realizing their full potentials. Here, the current advances, existing limitations, along with the possible solutions in the pursuit of cathode materials with high voltage, fast kinetics, and long cycling stability are comprehensively covered and evaluated, together with an analysis of their structures, electrochemical performance, and zinc ion storage mechanisms. Key issues and research directions related to the design of highly reversible zinc anodes, the exploration of electrolytes satisfying both low cost and good performance, as well as the selection of compatible current collectors are also discussed, to guide the future design of aqueous ZIBs with a combination of high gravimetric energy density, good reversibility, and a long cycle life.