On the Use of Virtual Reality in Mitigating Hypothetical Bias in Choice Experiments
Volume: 103, Issue: 1, Pages: 142 - 161
Published: Jul 19, 2020
Abstract
Choice experiments have been extensively used in many stated preference studies and disciplines. In order to give external validity to stated preferences, participants must behave the same in an experiment setting as they do in reality. The difference between a decision made in a real experiment and a hypothetical experiment is commonly attributed to “hypothetical bias.” In this paper, we investigate whether virtual reality can reduce...
Paper Details
Title
On the Use of Virtual Reality in Mitigating Hypothetical Bias in Choice Experiments
Published Date
Jul 19, 2020
Volume
103
Issue
1
Pages
142 - 161
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