Using Twitter^® as source of information for dietary market research: a study on veganism and plant‐based diets

Summary Social media has experienced rapid growth in recent years and has been subjected of discussions on a wide range of topics including new lifestyles and eating habits, providing a great opportunity to obtain spontaneous consumer information. In this sense, the present work aimed to understand the perception of Twitter ® users about themes of veganism and plant‐based diets. The social networking data mining methodology was applied to...