Dynamic transactional model: a framework for communicating public health messages via social media
Abstract
Social media, because of its broad coverage, is an attractive option for communicating public health messages. However, the lack of a theoretical framework, supporting the two-way communication of social media, is holding back its development and use. This study investigated the suitability of a dynamic transactional model (DTM) of communication for explaining the use of social media for communicating public health messages.The study was carried...
Paper Details
Title
Dynamic transactional model: a framework for communicating public health messages via social media
Published Date
Jul 14, 2020
Volume
141
Issue
5
Pages
279 - 286
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