The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons

Published on Jan 1, 2021in Journal of Consumer Psychology
· DOI :10.1002/JCPY.1180
Xingbo Li2
Estimated H-index: 2
(Eli Lilly and Company),
Michael J. Barone25
Estimated H-index: 25
(University of Louisville)
+ 1 AuthorsMina Kwon2
Estimated H-index: 2
(University of Louisville)
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