What influences intention to purchase sustainable products? impact of advertising and materialism

Purpose The purpose of the present study is to examine the relationship between Social and Environmental Accountability (SEA), Attitude towards Environmental Advertising (AEA), Materialism, and Intention to purchase Environmentally Sustainable Products (IPESP). Design/methodology/approach The study sample consists of 205 business students from two B schools in India. Data was collected through the survey method, and the moderated-mediation model...