Original paper
What influences intention to purchase sustainable products? impact of advertising and materialism
Volume: 69, Issue: 8, Pages: 1647 - 1669
Published: Jun 29, 2020
Abstract
Purpose The purpose of the present study is to examine the relationship between Social and Environmental Accountability (SEA), Attitude towards Environmental Advertising (AEA), Materialism, and Intention to purchase Environmentally Sustainable Products (IPESP). Design/methodology/approach The study sample consists of 205 business students from two B schools in India. Data was collected through the survey method, and the moderated-mediation model...
Paper Details
Title
What influences intention to purchase sustainable products? impact of advertising and materialism
Published Date
Jun 29, 2020
Volume
69
Issue
8
Pages
1647 - 1669
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