Original paper

Want to make me happy? Tell me about your experiences but not your objects

Volume: 54, Issue: 3, Pages: 978 - 1001
Published: Jul 15, 2020
Abstract
Evidence indicates that experiences bring greater benefits to consumers than objects. Extending this research beyond the actual purchaser, this work examines individuals who experience the purchase only indirectly via a conversation—listeners. It explores how conversations about experiential versus material purchases affect listeners socially and emotionally. Results show that hearing about others' experiences (vs. objects) advances listeners'...
Paper Details
Title
Want to make me happy? Tell me about your experiences but not your objects
Published Date
Jul 15, 2020
Volume
54
Issue
3
Pages
978 - 1001
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