Human–computer interaction

Operating system

Visualization

Computer science

Visual arts

Graphic design

Philosophy

Graphic communication

Linguistics

Artificial intelligence

Typography

Communication design

Visual communication

Programming language

Toolbox

Typeface

Jargon

Multimedia

FACETS

Guidance on improving the visual aspects of science communication range from “recipe”-style instructions to hyper-focused aspects of data visualization. Currently lacking in the peer-reviewed literature is a primer in graphic design tailored to a high-level overview of basic design principles and associated jargon related to layout, imagery, typeface, and colour. We illustrate why these aspects are important to effective communication. Further, we provide considerations on when to solicit professional assistance and what to expect when working with graphic designers. Having the fundamental principles of good design in your toolbox facilitates the production of effective visual communication related to your research and fruitful scientist–designer collaborations.

Fundamentals of graphic design—essential tools for effective visual science communication