Original paper
Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace
Abstract
Business malpractices, such as the sale of overpriced, underweight and adulterated foodstuffs and essential commodities, can pose serious threats to subsistence consumers' wellbeing, given they are more vulnerable than their affluent counterparts. Drawing on 40 interviews with subsistence entrepreneurs in Bangladesh and Sri Lanka, our findings provide insights into the interplay between religiosity and social responsibility of entrepreneurs. We...
Paper Details
Title
Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace
Published Date
Jul 17, 2020
Journal
Volume
55
Issue
1
Pages
8 - 30
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Notes
History