‘Taking the pulse of a new football franchise’: team identification and the Melbourne Heart FC in Australia’s A-League
Abstract
In a bid to revive soccer’s fortunes in Australia, the A-League was created whereby private franchises represented the country’s major cities. This article examines the Melbourne Heart FC and the emotional attachment of members during its first two seasons. A survey methodology was used to identify attitudes towards the brand and the Sport Spectator Identification Scale (SSIS) measured their identification with the franchise. There is conclusive...
Paper Details
Title
‘Taking the pulse of a new football franchise’: team identification and the Melbourne Heart FC in Australia’s A-League
Published Date
Jun 7, 2020
Journal
Volume
22
Issue
3
Pages
202 - 217
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History