Anthropomorphism in advertising: the effect of media on audience attitude

In this paper, we have glanced into how the nonhuman entity is imagined, seen, experienced, and managed accordingly either by a consumer or by marketers. Further, we investigated the effects of media through magazine, television, and radio on broad-spectrum outcomes of anthropomorphic advertising effectiveness. Here, we have used 3 × 2 mixed factorial design and investigated empirical result that audience experienced to repetition of...