Review paper
Tourist engagement and loyalty: gender matters?
Abstract
This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squares–structural equation modeling and fuzzy-set qualitative comparative analysis to...
Paper Details
Title
Tourist engagement and loyalty: gender matters?
Published Date
May 18, 2020
Journal
Volume
24
Issue
6
Pages
871 - 885
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Notes
History