Review paper
ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS
Abstract
Consumers being conscious about environmental issues tend to have favorable attitude to green purchasing. Offering eco-friendly products and services should be a good strategy for all companies wishing to provide competitive advantage in the marketplace. In the literature, a number of factors accepted as the antecedents of green purchasing behavior and this study examined eight factors of them. It is predicted that the factors which have an...
Paper Details
Title
ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS
Published Date
Apr 25, 2020
Journal
Volume
5
Issue
1
Pages
37 - 58
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