Review paper
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth
Volume: 37, Issue: 4, Pages: 821 - 836
Published: Dec 1, 2020
Abstract
This research investigates consumers' reactions to luxury versus mass-market fashion products that are produced in an unsustainable manner. In particular, this research empirically assesses whether and why third-party information revealing the unsustainable nature of luxury versus mass-market fashion products may increase consumers' intention to engage in negative word-of-mouth about the manufacturing company. The results of four experiments...
Paper Details
Title
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth
Published Date
Dec 1, 2020
Volume
37
Issue
4
Pages
821 - 836
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