The Structural Relationship Among Social Contribution Activities, Team Reputation and Team Loyalty : Focus on the Moderating Effect of the Level of Team Identification of Professional Baseball Team' Fan
Volume: 49, Issue: 5, Pages: 235 - 249
Published: Jan 1, 2010
Abstract
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Paper Details
Title
The Structural Relationship Among Social Contribution Activities, Team Reputation and Team Loyalty : Focus on the Moderating Effect of the Level of Team Identification of Professional Baseball Team' Fan
Published Date
Jan 1, 2010
Volume
49
Issue
5
Pages
235 - 249
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