doi.org/10.1016/j.bushor.2020.03.003

More than meets the eye: The functional components underlying influencer marketing

Colin Campbell
29
,
Justine Rapp Farrell
7
Business Horizons7.00
Volume: 63, Issue: 4, Pages: 469 - 479
Published: Mar 28, 2020
Paper Fields
Paper Details
Title
More than meets the eye: The functional components underlying influencer marketing
DOI
doi.org/10.1016/j.bushor.2020.03.003
Published Date
Mar 28, 2020
Journal
Business Horizons
Volume
63
Issue
4
Pages
469 - 479
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