Nudge me right: Personalizing online security nudges to people's decision-making styles

Nudges are simple and effective interventions that alter the architecture in which people make choices in order to help them make decisions that could benefit themselves or society. For many years, researchers and practitioners have used online nudges to encourage users to choose stronger and safer passwords. However, the effects of such nudges have been limited to local maxima, because they are designed with the “average” person in mind,...