Still Unwilling to Pay: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results

U.S. newspapers’ digital experiment has been going on for more than two decades, with Christensen’s disruptive technology thesis providing theoretical support for the industry’s digital transformation process. Most newspapers expanded their digital offerings, erecting paywalls since 2011. However, little is known about local newspapers’ paywall results. To extend media economics research on digital news consumption and to assess the influence...