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An emerging theory of loyalty program dynamics | Performance Analytics | Scinapse
Original Paper
An emerging theory of loyalty program dynamics
Jisu J. Kim
1
,
Lena Steinhoff
13
,
Robert W. Palmatier
55
Journal of the Academy of Marketing Science
CI 10.10
Mar 9, 2020
Published
110
Citations
97
References
Sources
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Basic Info
Analytics
Pro
References
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Research Topics
switching costs
agency theory
similarity metric
communication performance
agricultural policy
wave number
theoretic approach
spearman correlation coefficients
Paper Details
Title
An emerging theory of loyalty program dynamics
DOI
10.1007/s11747-020-00719-1
Published
Mar 9, 2020
Journal
Journal of the Academy of Marketing Science
Volume
49
Issue
1
Pages
71–95