Disentangling the factors driving electronic word-of-mouth use through a configurational approach

Purpose The purpose of this paper is to show how different combinations of the subdimensions of electronic word-of-mouth (eWOM) information quality (consisting of its accuracy, completeness, relevance, timeliness, and sidedness) may affect consumers' eWOM use behavior from a configurational approach. Design/methodology/approach Based on a synthesis of past literature, five precursors of eWOM use were considered. A fuzzy-set qualitative...