Review paper
Role of CRM in Indian Banking Sector
Volume: 10, Issue: 01, Pages: 59 - 63
Published: Feb 28, 2020
Abstract
Customer is a king and Customers are the mainly focused in making new marketing strategy. In the banking field a unique relationship exists between the customers and the bank. But because of various reasons like lack of training ,new technology literacy, financial targets, risk of failure etc., some banks are still following the traditional ways of marketing and another hand some are making attempts to adapt CRM. It is with this background, the...
Paper Details
Title
Role of CRM in Indian Banking Sector
Published Date
Feb 28, 2020
Volume
10
Issue
01
Pages
59 - 63
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