doi.org/10.1007/s11002-020-09513-z

Celebrity influence on word of mouth: the interplay of power states and power expectations

Veronica L. Thomas

,

,

Christina Saenger

Marketing Letters2.50

Volume: 31, Issue: 1, Pages: 105 - 120

Published: Feb 8, 2020

Paper Fields

Paper Details

Title

Celebrity influence on word of mouth: the interplay of power states and power expectations

DOI

doi.org/10.1007/s11002-020-09513-z

Published Date

Feb 8, 2020

Journal

Marketing Letters

Volume

31

Issue

1

Pages

105 - 120

Notes

History