Original paper

Need for control may motivate consumers to approach digital products: a social media advertising study

Volume: 21, Issue: 4, Pages: 1031 - 1054
Published: Jan 17, 2020
Abstract
A salient characteristic of the current digital economy is the prevalence of digital products. It may be largely attributed to the rapid growth of digital media which grant users tremendous control over various digital content. However, a number of studies in consumer psychology reported that digital products may lead to reduced perceptions of control as the virtual format inhibits sense of ownership. Noticing this conflict in scholarship, this...
Paper Details
Title
Need for control may motivate consumers to approach digital products: a social media advertising study
Published Date
Jan 17, 2020
Volume
21
Issue
4
Pages
1031 - 1054
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