“Visual Affluence” in Social Photography: Applicability of Image Segmentation as a Visually Oriented Approach to Study Instagram Hashtags

The aim of the study is to examine the applicability of image segmentation—identification of objects/regions by partitioning images—to examine online social photography. We argue that the need for a meaning-independent reading of online social photography within social markers, such as hashtags, arises due to two characteristics of social photography: (1) internal incongruence resulting from user-driven construction and (2) variability of...