It might be ethical, but I won't buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles

A popular trend within the fashion industry is to transform recycled plastic bottles into attire, though little research has examined consumer acceptance of these items. This study integrates evolutionary perspectives on contagion, contamination, and the emotion of disgust to explore consumer perception of such goods. Across three studies, this study shows that consumers view products made from used recycled plastic bottles as contaminated,...