Vegetarianism as a social identity

Food choice can be a way for people to express their ideals and identities. In particular, for those who identify as vegetarian, this label is more than just a set of dietary preferences. Choosing to follow a plant-based diet shapes one’s personal and social identity and is likely to influence a person’s values, attitudes, beliefs, and well-being. The available data suggest that vegetarians are more pro-social than omnivores and tend to have...