Original paper
Red-Hot Reactance: Color Cues Moderate the Freedom Threatening Characteristics of Health PSAs
Abstract
This study investigated whether color cues in health PSAs affect people’s experience of psychological reactance to health recommendations. By integrating psychological reactance theory and color-in-context theory, we predicted that reactance would be greater after viewing a threatening health PSA conveyed in red compared to other colors. Using a 3 (color: gray, green, red) × 2 (freedom threatening language: low, high) experimental design in the...
Paper Details
Title
Red-Hot Reactance: Color Cues Moderate the Freedom Threatening Characteristics of Health PSAs
Published Date
Dec 10, 2019
Journal
Volume
36
Issue
6
Pages
663 - 670
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Notes
History