Investigating young adults’ perceived effectiveness of textual information about food-related nudging

Purpose Perceived effectiveness of nudging has been established as one of the most reliable predictors of acceptance of nudging. The purpose of this paper is to investigate how source credibility and argument strength influence the perceived effectiveness of textual information about food-related nudging in order to provide a better understanding of how acceptance of nudging may be facilitated. Design/methodology/approach A 2 × 2 scenario-based...