Review paper
Politics, Persuasion and Choice
Abstract
In the past decade, we have seen a certain convergence between politics and marketing, in sometimes unexpected ways. Political campaigns now routinely use marketing tools to persuade voters. Brands, on the other hand, are engaging with increasing likelihood with explicitly-political movements of interest to their customers. Moreover, both fields have long had an ambivalent relationship with the concept of truth and, as a result, we typically...
Paper Details
Title
Politics, Persuasion and Choice
Published Date
Jan 1, 2019
Journal
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Notes
History