Original paper
When the frugal become wasteful: An examination into how impression management can initiate the end‐stages of consumption for frugal consumers
Abstract
Premature disposal of functional products is a global problem adding to waste and feeding a consumer culture. Contrary to this, frugal consumers take care and extend the life of their products, elongating the usage and value obtained from their possessions. Despite this, little is known about frugal consumers and the factors that eventually initiate their actions towards the end‐stages of consumption (e.g., declined usage). The present research...
Paper Details
Title
When the frugal become wasteful: An examination into how impression management can initiate the end‐stages of consumption for frugal consumers
Published Date
Dec 3, 2019
Journal
Volume
37
Issue
2
Pages
326 - 339
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Notes
History