It Is All in the Mind(set)! Matching Mindsets and Luxury Tourism

Informed by the psychological theory of mindsets, we establish how “fixed” and “growth” mindsets divergently influence luxury travel behaviors. Across three experiments, we found that the relative preference for luxury travel is higher when consumers adopt a fixed rather than growth mindset (studies 1a and 1b). The effect of mindsets is also evident within consumer evaluations of luxury hotel advertisements. Specifically, providing detailed...