Expanding theory of tourists’ destination loyalty: The role of sensory impressions
Abstract
What shapes tourist's attitudes towards destinations most, abstract destination image or concrete sensory impressions? This exploratory research investigates the unique role played by sensory impressions in understanding destination loyalty through a multi-level validation process utilizing three progressive studies. Study 1, based on online reviews found that positive sensory impressions have a positive effect on loyalty while negative sensory...
Paper Details
Title
Expanding theory of tourists’ destination loyalty: The role of sensory impressions
Published Date
Apr 1, 2020
Journal
Volume
77
Pages
104026 - 104026
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Notes
History