doi.org/10.1016/j.indmarman.2019.11.009

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

,

Vinayak A. Drave

,

..., Elvira Ismagilova

Industrial Marketing Management7.50

Volume: 90, Pages: 581 - 592

Published: Nov 10, 2019

Paper Fields

Paper Details

Title

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

DOI

doi.org/10.1016/j.indmarman.2019.11.009

Published Date

Nov 10, 2019

Journal

Industrial Marketing Management

Volume

90

Pages

581 - 592

Notes

History