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doi.org/10.1016/j.jbusres.2019.11.028
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Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

..., Victoria Andrade
1
Journal of Business Research10.50
Volume: 130, Pages: 493 - 505
Published: Dec 6, 2019
Abstract
No abstract.
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Paper Details
Title
Sneaking the dark side of brand engagement into Instagram: The dual theory of passion
DOI
doi.org/10.1016/j.jbusres.2019.11.028
Published Date
Dec 6, 2019
Journal
Journal of Business Research
Volume
130
Pages
493 - 505
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