Review paper
A contemporary review of three types of social influence in consumer psychology
Abstract
This review synthesizes the social presence literature that has been conducted in consumer psychology over the past decade. It provides a framework for understanding the impact of other buyers and salespeople on a consumer's thoughts, feelings, and behaviors. The review is structured around three types of social influence: utilitarian, value‐expressive, and informational. Examples of how recent research has explored each type of influence are...
Paper Details
Title
A contemporary review of three types of social influence in consumer psychology
Published Date
Nov 16, 2019
Journal
Volume
3
Issue
1
Pages
126 - 140
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