Review paper
The Influence of the Phonetic Elements of a Name on Risk Assessment
Abstract
The authors propose that the phonetic elements of a name affect risk perception. Specifically, they find that people prefer a name that evokes volatility when faced with a risky prospect, but prefer a name that evokes calmness when faced with a safe prospect. The authors posit that a volatile (vs. calm) prospect name results in more perceived fluctuations, and thus greater movement from, the given risk level. Therefore, a volatile prospect name...
Paper Details
Title
The Influence of the Phonetic Elements of a Name on Risk Assessment
Published Date
Oct 16, 2019
Journal
Volume
47
Issue
1
Pages
128 - 145
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