The Impact of Social Desirability Pressures on Whites’ Endorsement of Racial Stereotypes: A Comparison Between Oral and ACASI Reports in a National Survey

In the last 60 years, the proportion of white Americans expressing anti-black prejudice in face-to-face survey interviews has declined dramatically. To test whether social desirability pressures affect the expression of anti-black prejudice, we analyzed a within-subjects experiment in the 2008 American National Election Study in which white respondents first reported their endorsement of stereotypes of blacks confidentially via audio...