Original paper
Maintaining business relationships: resilience through institutional work
Volume: 36, Issue: 11, Pages: 2049 - 2061
Published: Sep 30, 2019
Abstract
Purpose Business relationships are considered long-term and stable. Furthermore, over time, business relationships are expected to become and remain “institutionalized”. The undertone is that this process is deterministic and inevitable. While the authors do not question the long-term nature of business relationships, they argue that the process of “institutionalization” requires more construct clarity. Consequently, they ask the following: What...
Paper Details
Title
Maintaining business relationships: resilience through institutional work
Published Date
Sep 30, 2019
Volume
36
Issue
11
Pages
2049 - 2061
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Notes
History