Digital transformation

Sociology

Business

Extant taxon

Social science

Knowledge management

Evolutionary biology

Biology

Gene

World Wide Web

Marketing

Multidisciplinary approach

Chemistry

Process management

Programming language

Transformation (genetics)

Data science

Digitization

Computer science

Reflection (computer programming)

Biochemistry

Telecommunications

Journal of Business Research

Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Digital transformation: A multidisciplinary reflection and research agenda