Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence

Although social TV viewing research has been growing, there still exists limited information in this area. To further advance our understanding about this relatively new TV viewing practice, the current study explored motives for social TV viewing (e.g. communication, information, enjoyment), social TV platforms (e.g., public, private), social TV engagement (e.g. active, passive), and social presence. In particular, the study examined social TV...