Instagram como herramienta de aprendizaje en el aula universitaria

Published on Oct 30, 2019
· DOI :10.4995/INRED2019.2019.10371
Daniel Belanche16
Estimated H-index: 16
,
Daniel Belanche Gracia2
Estimated H-index: 2
+ 0 AuthorsAlfredo Pérez-Rueda6
Estimated H-index: 6
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Abstract
espanolEl creciente interes y uso de Instagram como herramienta de marketing supone una oportunidad para los procesos de aprendizaje afines a este area. Esta investigacion se basa en la creacion de una cuenta de Instagram para una asignatura del Grado universitario de Marketing e Investigacion de Mercados. El estudio, realizado durante dos anos, describe la evolucion de los estudiantes desde un rol pasivo, siendo meros usuarios pasivos de la cuenta de la asignatura, a un rol mas activo, en el que administraban la cuenta y generaban contenidos. De esta manera, el proyecto contribuye a analizar la evolucion de una actividad que trata de renovar los procesos pedagogicos tradicionales y expandir el enfoque temporal y espacial del estudiante hacia una orientacion mas practica. Los resultados sugieren que los estudiantes perciben una mayor complejidad en la actividad cuando administran la cuenta de Instagram. Sin embargo, los estudiantes tambien perciben niveles mas altos de satisfaccion y recomendacion de la actividad cuando son los encargados de gestionar la cuenta y crear el contenido. Ademas, administrar la cuenta en la red social tambien contribuye a mejorar los resultados de aprendizaje en competencias transversales tales como el uso de herramientas digitales y el fomento de la creatividad. EnglishThe growing interest and use of Instagram as a marketing tool is a great opportunity to include it in learning processes related to this area. This research is based on the creation of an Instagram account for a subject of a Marketing and Market Research University Degree. The study, conducted over two years, describes the evolution of students from a passive role, as mere passive users of the account of the subject, to a more active role, in which they managed the account and generated content. In this way, the project contributes to analyze the evolution of an activity that tries to renew the traditional pedagogical processes and expand the temporal and spatial focus of the student towards a more practical orientation. Results suggest that students perceive a greater complexity in the activity when they administer the Instagram account. However, students also perceive higher levels of satisfaction and activity recommendation when they are in charge of managing the account and creating the content. In addition, managing the account in the social network also contributes to improving learning outcomes in transversal competences such as the use of digital tools and the promotion of creativity.
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#1Francisco-Javier Ruiz-San-Miguel (UMA: University of Málaga)H-Index: 1
#2Lorea-Ariadna Ruiz-Gomez (Complutense University of Madrid)
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The teaching innovation project “Symbiosis of formal and informal learning. The use of the social network Instagram, as an innovative tool for debate and collaborative mobile learning ”aims to reinforce the development of certain skills and abilities among students of different subjects of different universities, through the promotion of creativity, the management of ICTs such as means for the study, dissemination and knowledge of different visual languages, theories and techniques, to understan...
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