Internal medicine

Top-down and bottom-up design

Sociology

Business

Neuroscience

Consumption (sociology)

Mathematics

Social science

Meta-analysis

Statistics

Visual communication

Advertising

Software engineering

Empirical research

Cognition

Cognitive psychology

Psychology

Computer science

Visual attention

Medicine

Journal of Marketing Management

The goal of the present study is to conduct the first meta-analysis on the antecedents (top-down and bottom-up factors) and consequences (evaluation factors) of visual attention. In this research, 201 empirical articles were examined, with a total of 781 effect sizes highlighting the visual attention effect on consumption choices. An ordered synthesis of the different types of empirical results involving visual attention in the marketing area was performed. Our research deepens and describes the effects of top-down and bottom-up factors on visual attention, demonstrating the differences between the variables that compose them.

Factors influencing visual attention: a meta-analysis