Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value
Abstract
This paper examines how customer sentiment expressed through social media influences institutional investors’ investment decisions and firm value. We use psychology theory to classify the emotional content of social media-based word of mouth, which we refer to as ESWOM. We examine whether ESWOM influences institutional investors’ stockholdings differentially based on investor type and if institutional investors’ stockholdings mediate the...
Paper Details
Title
Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value
Published Date
Feb 1, 2020
Journal
Volume
66
Issue
2
Pages
887 - 910
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