Marketing

Sustainability reporting

Ecology

Biology

Sustainability

Hypocrisy

Public relations

Accounting

Transparency (behavior)

Biochemistry

Business

CLARITY

Political science

Corporate social responsibility

Chemistry

Journal of Business Research

Hypocrisy creates significant challenges for managers and stakeholders. Knowledge of its nature and causes is extensive; however, understandings of its implications for management practice are limited. This study draws on the transparency literature, notably Schnackenberg and Tomlinson's (2016) disclosure, clarity and accuracy framework, to show that the way in which information is presented affects the way hypocrisy manifests and how it can be addressed. We analysed the sustainability reports of three financial services companies in Australia over a five-year period and found that in addition to minimising duplicity, transparency can increase engagement with the competing expectations facing companies. Despite its limitations, sustainability reporting offers insights in to the nature, causes and implications of organisational hypocrisy.

On managing hypocrisy: The transparency of sustainability reports