The purpose of this paper is to focus on two internal organizational factors in college football teams (team powerfulness and team reputation) and their combined relationship on game attendance. Authors aim to validate new data published by Wall Street Journal (WSJ) and NCAA websites; and to develop a new conceptual model to examine the interaction effect of team powerfulness and team reputation on game attendance.,This study relies on secondary data collected from the WSJ’s “College Football’s Grid of Shame” publication and the NCAA official website. Data for 123 US college football teams are collected representing 13 conferences for seasons 2010–2014. Multi-level regressions are utilized for statistical analyses.,Results reveal that not only team’s powerfulness is required for more public attendance to games, but also team reputation strengthens this relationship. In other words, team reputation plays an important role in increasing games’ attendance. Team reputation alone does not bring more attendees to games.,This paper studies the relevance of team reputation in the field of sports management. This paper argues that in order to achieve superior financial benefits in college football games, it is important to properly manage team powerfulness and its legal and ethical behavior. In this way, a positive reputation can leverage game attendance to a larger extent.
#2Nels Popp(UNC: University of North Carolina at Chapel Hill)H-Index: 7
Last. Steven Howell(NIU: Northern Illinois University)H-Index: 3
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The purpose of this study was to assess constraints to student attendance at college football games. Surveys were distributed on and around six college campuses (2 “Power 5”, 2 “Group of 5”, 2 FCS) during a college football game. Using intercept sampling, students not in attendance at the game were asked to rate the extent to which 33 constraints affected their decision not to attend. Results revealed differences in constraints based on conference tier affiliation, frequency of game attendance, ...
Purpose The purpose of this paper is to examine the impact of the stadium occupancy rate on television viewers’ game quality perception and stadium visit intention (VI). Design/methodology/approach An experiment was conducted in which two groups were asked to watch video clips of professional soccer games with low- and high-stadium occupancy rates. Findings The results indicate that the higher the stadium occupancy, the higher is perceived game quality and the greater is stadium VI. Originality/...
#2Bob Heere(USC: University of South Carolina)H-Index: 20
ABSTRACTResearch questionExisting team identification research uses various definitions, conceptualisations, and theoretical frameworks. In this paper, we provide a theoretical analysis of previous research using the two dominant theoretical approaches: identity theory and the social identity approach. Our primary purpose is to provide a theoretical framework for the on-going study of ‘team’ identification in sport management research.FindingsScholars have used identity theory (role) and the soc...
Overall attendance at bowl games has steadily decreased since 2010, meaning that institutions are often left with tickets they cannot sell. Thus, the purpose of this study was to examine the drivers of spectator attendance at college football bowl games through four competing econometric models. The full random-effects model included 41 explanatory variables, and was examined using both OLS and interval regression. A competing fixed-effects model is also presented. Finally, practical and theoret...
This study examined the Penn State sex abuse scandal by applying traditional crisis communication strategies, usually invoked by an organization, to the online communication of the university’s active stakeholders, sports fans. Previous findings suggest sports fans will act on behalf of an organization during a crisis. Yet, the tweets of Penn State fans showed that they turned on the university and placed their loyalty with Coach Joe Paterno. Furthermore, this study discovered that fans engaged ...
Basking in reflected glory (BIRGing) describes individuals’ tendency to publicly affiliate themselves with successful others. Within sport, scholars have provided foundational knowledge pertaining to BIRGing; however, they have not deeply engaged with sport fans to understand the influence of multiple group identities in celebrating team success. Using social identity theory and social identity complexity as theoretical frameworks in the current study, I conduct qualitative research with sport f...
This paper develops a predictive model of attendance at neutral site Division 1‐A college football games. From 2004–2012 seasons, 427 games were identified and split into training and holdout data sets. A Tobit model is developed using matchup‐specific, game‐specific, location‐specific, and university‐specific determinants. Results are generally consistent with the existing literature on attendance modeling, showing that these prior home team‐specific models are adaptable to neutral site locatio...
#2Paul A. Natke(CMU: Central Michigan University)H-Index: 6
Panel data with an instrumented real ticket price are used to estimate a regular season game-day attendance and per cent of capacity regression equations. Better team performance, whether short term (season wins), intermediate term (bowls games in last 10 years) or long term (lifetime winning percentage), higher undergraduate enrolment, traditional rivalries and video coverage increase per cent of capacity used. Poor weather (more rain or cloud cover), higher travel costs and larger local popula...
#2Kostas Alexandris(A.U.Th.: Aristotle University of Thessaloniki)H-Index: 14
Last. Serafim Karvounis(A.U.Th.: Aristotle University of Thessaloniki)H-Index: 1
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The present study aimed to examine the relationships among service quality, satisfaction and spectators’ behavioural intentions, in the context of professional football. Using Gronroos’ (1984) theoretical framework, service quality was conceptualized in terms of technical (outcome) and functional (process-related) quality. Outcome quality was measured with two dimensions: game quality and team performance, while five dimensions were used to measure functional quality (tangibles, responsiveness, ...
Because maximizing stadium attendance demand is of utmost importance, for both sports economists and sport management researchers, understanding the potential determinants of such demand better has...
